Creating content in WordPress isn’t just about putting words on the page. Optimizing that content, and making full use of the options in WordPress, will help your content convert, rank better,
and be found by more people. Just a few of the topics we’ll cover include:

• Writing compelling and optimized headlines
• The visual vs. the text editor, and the pros and cons of both
• Categorization—should your categories be included in your URLs?
• Tags—are they necessary, or are they creating duplicate content?

We’ll also talk about a few content-related plugins every site needs:

• Yoast WordPress SEO
• Comment Redirect by Yoast
• Yet Another Related Posts Plugin (YARPP)
• Open External Links in a New Window
• CoSchedule Editorial Calendar
• CoSchedule Click to Tweet